An autoresponder service is all about one thing—relationship. Getting the contact information of your visitors, like email addresses and their names is one of the essential things you have to do to build a thriving website. Whether your site is for a non-profit organization that is trying to keep members informed and motivated, or or a business selling solutions to people’s needs online, having the name and email address of an interested party is crucial.
A good email autoresponder service will do more than make it easy to get someone’s contact information, it will make easier to constantly get in touch with your visitors. If we relied on people bookmarking our sites and returning when they had time, we would have very few return visitors. Rather, if we keep in touch with them, kept them informed on the topic that brought them to our site in the first place, we will build a relationship with them.
The power of an autoresponder service is that once you write your emails, upload them with just a click, they work on auto-pilot for each individual. Whether someone signs-up for your mailing list today or next month, they receive the same welcome email from you instantaneously. Then, 24 hours later (or whatever time-frame you tell the autoresponder), it sends email number two, and then four days to the moment after they signed up they get another email. The autoresponder does this automatically, even if you’re out of town, sleeping, or doing another thing. It even inserts their first name into the salutation and body of the email.
You don’t have to use the delayed feature, though. You can type up an email, personalize it by inserting each person’s first name into the headline, and clicking “Send” like you would in your favorite email program. Instantly it will be sent to everyone in your list. A good autoresponder service can even tell you how many people opened the email!
There are numerous autoresponder services available on the Internet, but I have found AWeber to have the most features and, by far, the easiest set up. It’s all about relationships, and which are made deeper by autoresponder services.
James Michael has become somewhat of an autoresponder expert. He moderates the site AWeberReview.com and has an autoresponder tutorial site called MoreAweberUnleashed.com.
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